As an in charge of exhibitions it is your duty to tell each and everything to your boss. You must have answer of everything as and when your boss asks you for anything. Exhibitions are a great way to market your product to the world. Therefore, if you are thinking to exhibit in any exhibition it is necessary that you must be fully planned. Planning a great exhibition requires enough of time and energy. You must start your work 6 or 8 months before if you want to make your exhibition memorable. People are usually attracted towards the stand that they find interesting and attractive. Therefore, always keep in mind if you want to attract visitors towards your exhibition stand and want to boost up your sales it is necessary that your exhibition stand must be attractive and unique.
Following are 7 things about exhibition stand your boss always wants to know. Therefore, it is necessary that you must have an update about all these things:
1. Are You Renting it or Buying it?
If you are planning to exhibit to not many shows then renting an exhibition stand is a great option, but if you are planning to participate in exhibition on a regular basis then go for buying it. Also, you can find adaptable exhibition stand designs, which can be used for different shows and various spaces. You can easily find about these stands in Strokes Exhibits Portfolio.
2. Consider Your Operational Costs and Budget:
Remember for everything you need money. Therefore, it is necessary that you must set a specific budget for each and everything before moving further, also keep some amount for miscellaneous or unforeseen expenses. If this is your first time, maintaining a budget is one of the most difficult tasks, as you don’t know from where you can find the best material at low cost. So it is necessary to ask someone who is experienced and professional in this field and help you design a great stand within your set budget.
3. What is the Purpose of Exhibiting?
Make sure this must be straightforward. You must have clear objectives and a purpose of exhibiting at an exhibition. Before renting and purchasing a stand it is necessary to have a set objective. An exhibition stand is nothing than a platform where you market your company and products to the world. But if you want to attract the world towards you then it is necessary that this exhibition stand must be attractive and unique.
4. Who will be Your Team?
If your exhibition stand is attractive and creative then it will be a great help for your team who are standing there during the exhibition. People will automatically attract towards your stand which will be a big help to them in performing their duties. Make sure each of your team members must know their specific duties. They must know how welcome the visitors.
5. What will be the Giveaways?
Of course, who would not like the giveaways at an exhibition; most companies prefer to offer sweets, calendars, bags, pens, etc., the things that can easily snaffle. These giveaways usually contain your brand name and contact details by which people will remember you and can contact you again. It is better to give something unique by which visitors will remember you for years. Also, it must force them to contact you once the exhibition ends.
6. What will be the Colors and Design?
Color and graphic design play a major role in attracting visitors towards your stand. Use colors and design that represent your company and the brand. Use your company slogans and logos in these graphic designs. Always remember people usually attract towards the stand that they find attractive. Bright colors play a major role in this regard. Always use a bright color combination so that your exhibition stand looks warm and attractive. Using a color combination that is on your products and logo is also a good idea.
7. Strong Branding:
It is necessary that the photos you use must be original because it gives your stand different look and not like the stand of your competitors. Strong branding is must if you want to stand out.
Above are 7 most important things that your boss can ask you anytime about the exhibition stand. Therefore, it is necessary that you must be fully aware about all these things before time. Designing a great exhibition is not an easy task, you must start planning months before the date of the exhibition. A great exhibition stand design company is a great choice in this regard. These exhibition stand design companies help you design a great and attractive stand as per your requirement. In order to remain fully aware about all these things it is necessary that you must be in touch with your designer. So, if this is your first time it is better to don’t waste your time here and there and hire an exhibition stand design company before it’s too late.