With Appearance and functionality in place, one would deem that all that is required for an Exhibition Stand to be efficient is in place. This third and concluding part delves to some minor and major aspects that helps to add the zing and improve the efficiency of a stand.
• Value addition by the local contractor
A territory specialist who knows the likes and habits of the visitors to the exhibition can add a whole lot of value of how you project yourself. A local Exhibition Contractor can give you insights that can help you realize more.
• The human element.
People who smile and welcome help the event traffic route to the stand. Also, they must be caring to listen and knowledgeable about the service or product they are offering. They should also be groomed to circumvent difficult queries and point out the advantages offered by the company. And the most important thing is that they should be able to time the exercise well and not lose another interested person who wants to know more.
• The next thing is the soft additions to the stand
These additions like a digital display board with changing images and promotions, a multimedia presentation, a game, a cat walk, a product demo, a coffee vending machine and the like add to the razzmatazz of a show. It makes the stand livelier and attracts business and onlookers.
• Time and display management
For the longer period exhibitions, time and display management is of umpteen importance. A dynamic exhibition stand gives you the flexibility to have more displays and move them around to give the stand a new look every few days. A flexible exhibition stand design accommodates more with ease.
• Recall is better with interesting Takeaways
Often we see the bins outside a trade pavilion filled with flyers and brochures, especially if it was an open admission event. Events with restricted entry may not have such a scenario. Still, there is the condition that the probable client is lost because the impact of the takeway was poor compared to competition. Takeaways need to be planned with the exhibition stand design. Every manner of corporate communication has to be designed well. If they have a theme in common, recall is better.
To put into a nutshell, an exhibition stand is basically a mirror what your business plan is in the next 6 months or a year. Today, we have many virtual platforms to showcase the products or service. But still, exhibitions give the actual feel of things and also a common playing ground to compete and grow. Get better ROI of exhibition stands with repositories of knowledge and innovation.
Improve your Exhibition stand’s Appearance and Functionality –Part I
Improve your Exhibition stand’s Appearance and Functionality –Part II