As we have seen in the first part, exhibition stand design is an apt combination of multiple disciplines. We also took a closer look at the importance of ‘Appearance’ and what goes it to have that wow look. A hint of how to gauge the appearance was also given.
Now, taking it forward, we would throw some light on the functionality aspect of the design of an exhibition stand. Before we delve on that, we need to understand that participation by a company/client in an event is for multiple objectives.
Some broad classifications are:
The functionality and design of an exhibition also is varied as it addresses these objectives. It also has to deliver in a given space. So, once the Appearance of the design is finalized, efforts are to make it most functional which is basically:
Functionality of an exhibition stand is enhanced to a great extent if the space utilization is planned well. Even corners and odd spaces can be made productive with display stand, standees, a potted plant, a dangler, a high stool and the like. The graphic designing of the stand also affects the visibility that a product or brand gets. And according to the industry, the stand needs to give the visitor the feel.
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Improve your Exhibition stand’s Appearance and Functionality –Part I
Improve your Exhibition stand’s Appearance and Functionality –Part III