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How to Decide Your Exhibition and Event Goals in Dubai

How to Decide Your Exhibition and Event Goals in Dubai

Before deciding your attendance at a DWTC show, you first need to decide your goals. Why? It is because deciding the goals will let you draft out your hopes from the event, help you know your purpose of attending the event in Dubai and evaluate your performance in terms of success or failure.

It might feel harsh but the fact is that many people exhibit with good deeds and aims of generating business from Middle East region. But they end up with failed exhibiting because their goals are either non-measurable or they have decided no goals at all.

FREE Tip: Learn How to Measure Your Exhibition Goals in Dubai DWTC Exhibitions

With a broader perspective, your goals can include these.

 

Generating Sales

 

Old and new relations, building database, direct sales, interest archives, leads

Customer Relations

 

Affirmations, reliving lapsed, additional business, sales, referees

Building Brand Image

 

Education, awareness, testimonies, positioning, finding and meeting investors, expanding to new markets

Launching Product

 

Showing prototypes, analyzing interest, gathering feedback, sampling, sales, timing, data collection, design analysis

Market Research

 

Collecting opinion data, gathering survey data, perceptions about brand or product, campaign status, budget, awareness and education

Support or Channel Generation

 

Dealing with dealers, partners, suppliers, customers, distributors and agents, gaining current agreement support

Media Relations

 

Journalistic relations, press, selecting titles, editorial relations, investors

PR

 

VIP profiling, press release, company profile, newsletter, coverage, technique, audience

 

Above all, it is highly important that your goals and objectives are clearly and specifically defined.

For sales generation, your questions could be formulated like;

How many required sales?Target audience is new or old?Sales conversions?What is the timescale?What is the target audience social status?Which gender?Is leads value important or number of sales?

Modern companies now choose technological systems to analyze and evaluate their results. A common option is S.M.A.R.T. to test the results. The establishment of objectives will pave a clear route to your most suitable exhibitions and trade shows.

Confused in Deciding Your Exhibition Goals in Dubai? Contact us for FREE Consultation from Top Exhibition Management Experts at: +97150 6281187Above all, it is highly important that your goals and objectives are clearly and specifically defined.

For sales generation, your questions could be formulated like;

  • How many required sales?
  • Target audience is new or old?
  • Sales conversions?
  • What is the timescale?
  • What is the target audience social status?
  • Which gender?
  • Is leads value important or number of sales?

Modern companies now choose technological systems to analyze and evaluate their results. A common option is S.M.A.R.T. to test the results. The establishment of objectives will pave a clear route to your most suitable exhibitions and trade shows.

Confused in Deciding Your Exhibition Goals in Dubai? Contact us for FREE Consultation from Top Exhibition Management Experts at: +97150 6281187


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