You have booked your exhibition stand, to take part in a Dubai exhibition, but your original task is started once the exhibition is over. It is crucial to maintain the motivation after the exhibition and keeps on marketing to generate sales leads from the trade show to make it more worthwhile.
At the time of planning the marketing strategy don’t forget to consider the strategy you will use after the exhibition. Plan carefully how you gather potential leads throughout the event. Your exhibition will fail badly if you won’t be able to gather the contact details of the potential customers you meet up.
Even if your exhibition stands, grabs lots of visitor’s attention, it will be nothing, if you don’t have contact details of the potential clients.
If you don’t want to waste your precious time, then follow few simple steps below:
1. Collect as much detail as you can:
Think about the different ways to gather the contact details of the visitors at the exhibition. Don’t rely only on distribution brochures or business cards and wait that the visitor will call you by themselves. You can ask visitors for their contact cards, as this is one of the best ways to collect customer’s contact details.
2. Wait for three or four days:
Don’t forget to make a first follow up call three or four days after the exhibition. This will help your visitors easily recall you, otherwise it will take time or maybe they will forget you completely.
3. Catalogue or brochure:
Send a catalogue or brochures to the potential leads generated, especially for those who show some interest during the initial follow up. You can also send an e-mail with a catalogue or brochure, as this is one of the easiest and cheapest ways nowadays.
4. Make another call a month after the exhibition:
A lot of customers make decisions within a week after the exhibition, but others need some time. Therefore, it is better to follow up those customers after one month. It is necessary to sustain the marketing impetus this time otherwise it will be difficult for you to convert the potential leads into generated sales.
5. After six months:
Again, contact after six months with the remaining leads generated. This will help them to recall your company back and might change the leads generated to a sale.