When we talk about the stand design trends in Dubai, ideas and concepts in exhibitions and trade shows, the first thing we are suggested is to become more audience and niche oriented. The exhibitors are perfecting the art of exhibiting in no matter how big trade shows. The story of 1950s has totally reversed and the trade shows now present a totally different picture.
On the other hand, the consumer and audience are also changing. They are becoming early adopters of the innovations and technological changes. Internet allows them to access information of exhibitions and trade shows even when they are not visiting them. They also collect statistics from the internet and compare the values and services of brands and companies. Now the companies should expect far more from the consumers because the consumer mindset can give you true jolts.
Journey towards Edutainment
Even the media is producing blends rather than focusing on individualities. The consumers have become used to edutainment. It is basically a blend of entertainment. You cannot educate people without entertaining them or entertain them without educating them. They want both at a time. 3D stands exhibition companies offer a good choice for educating the people.
This is why; the exhibitions and trade shows no longer seem to be a bulk of individuals visiting the booths, picking brochures and returning home. They want details about your brand, company and products. They want to experience it and judge you within a matter of seconds. Therefore; the exhibitors are also open to inviting the people to handle and experience their products and give reviews.
Joy beyond Communication
The old tradition of exhibitions has changed. Now, the design concepts include the matters of joy and entertainment. Light music, floating lights, coffee machines and gentle smiles are some of the joyous contributors. Communication is now mixed up with generating emotions in the visitors and making them fee pleasant on the trade show booths. Different elements are used to make a multisensory environment on the booth including comfort, entitlement, joy, education, enlightenment, and customer care etc.
Another big change in the design concept is of the value. Previously, the companies attended the exhibitions because they had already marketed their presence and now they had to be on the spot. However; the trend has changed now. The exhibitors now enter the exhibition venue with a strong sense of competition and prepare for weeks before the show to mark their presence on the show. They are present on the show to tell people who they are, what they do, and how they are different.
The trade shows and exhibitions are extremely targeted now. Only a specific niche attends a particular show which is definitely a benefit that every person attending you will be of your choice. However; it has brought change in the design concept as well. The visitors come with a good knowledge of the industry and they expect something different from you. Therefore; you have to design your exhibition booth with a deeper knowledge and sensibility to make sure that people returning from your stand do not feel their time wasted on you.
Now people also exhibit their company snapshots, employee pictures, and special quotes etc. One might not find it important but for a visitor, it gives you value and importance and generates a sense of association. When they meet the special representatives on a company, touch and experiment their products, and are introduced to the workers, president, and employees of the company, they build association which later turns them into leads. The exhibition stands have become more of living entities than just boxes displaying a few products and every exhibitor should accept this to stand among the struggling industry contributors.