Like in any marketing exercise, motivation is an integral part of exhibitions. Even experienced staff tend to under perform if not motivated properly. Motivation can be in different forms for different types of exhibitions and products. In longer shows, we can even plan targets and incentives for the exhibition stand staff. However shorter shows have be handled in a different manner. Here, motivation may be personal praise, a good word for the attire or a small gift for the best performers.
Too much of monitoring is also not well received by the staff. Instead, they perform better with trust which need to be verbally communicated like, ‘ I think I’ll take a break. I know I can leave the stand with you around.” These kinds of words are magic and perk the staff confidence like nothing else. Delegation of work also increases sense of responsibility and accountability.
How to get the best out of your team?
So with ample motivation, the team is prepared for the event. But before we go further, there is another thing that the staff needs training on – their demeanour or attitude at the stand. In their over enthusiasm to impress, they tend to forget the art of listening. Listening skills are important as at more trade events, the visitors are there with a particular need and have located your stand from others because of the need. They need specific answers to questions and may already know the background of the company.
Your stand staff needs to know how to interact with the visitors:
Strokes Exhibits is a live Exhibition Design & Fabrication Company that delivers stunning Exhibition Stands and guidance to motivate exhibition staff from the intimate to the spectacular. Our passion, creativity and attention to detail ensure that our Exhibition stands engage, touch and inspire the event audience. Through meticulous planning and flawless delivery standards we deliver seamless Exhibition Stands that enable clients to create ‘wow’ live communications.