One more show stopper from Strokes Exhibits for Adcom-systems at IDEX 2013

One more show stopper from Strokes Exhibits for Adcom-systems at IDEX 2013

The Exhibition

One of the world’s most important defense exhibitions, IDEX (International Defence Exhibition and Conference) is the most important exhibition of its kind in the whole MENA region. Attended by delegates around the region, it has only trade visitors. Held under the patronage of His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE and Supreme Commander of the UAE Armed Force, IDEX is organised every two years by the Abu Dhabi National Exhibitions Company (ADNEC with the full support of the United Arab Emirates Armed Forces. The IDEX exhibition takes over 100% of the state-of-the-art exhibition centre utilizing 124,000sqm of event space. It pertains to the latest technology across land, sea and air sectors of defence and offers a unique platform to establish and strengthen relationships with government departments, businesses and armed forces throughout the region.

The Client

ADCOM SYSTEMS is one of the largest conglomerates with diversified business interests which include among others manufacturing of aerial targets, Unmanned Aerial Vehicles (UAVs), advanced communication systems and air traffic control radar systems (ATCRS). A pretty young group, ADCOM SYSTEMS has been around for 20 years and has grown to a company’s group having above 20 leading companies in the Middle East region employing 600 odd professionals. ADCOM SYSTEMS is taking great pride of its achievements and its encouraging by government “made in the UAE” products and technology.

The Brief

To be seen and noticed in that large an event space as in IDEX, is in itself a task. Add to that a brief that demands the exhibition stand to be delivered a simple, clean but yet powerful visual impact. Very easy to put into words but difficult to conceive and execute. But the challenge was taken up by the team at Strokes exhibits. The result was an exhibition stand that stood apart. The creativity and dedication of Strokes team worked wonders for the client ADCOM systems. A perfect stand that maintained a fine balance of space, light and elements was the need.

The Exhibition Stand

The need was met to the detail. The pavilion at the IDEX 2013 had a meeting room, interactive elements, and even an aircraft displayed within the stand. The warmth and openness exuded by the stand encouraged visitors to explore, interact and seek more information. The latest innovation at Adcom systems were well explained by the aircraft displayed inside the pavilion. This was the biggest draw at the well appointed pavilion at IDEX 2013 held between 18th – Thursday 21st February at ADNEC, Abu Dhabi.

Strokes Exhibits takes pride in the fact that they were responsible for the exhibition stand. Right from the conception of design, idea development, full steam production and detailed installation of the stand and all supporting services, the team at Strokes delivered to the dot.

Strokes Exhibits is a live Exhibition Design & Fabrication Company that delivers stunning Exhibition Stands from the intimate to the spectacular. Our passion, creativity and attention to detail ensure that our Exhibition stands engage, touch and inspire the event audience. Through meticulous planning and flawless delivery standards we deliver seamless Exhibition Stands that enable clients to create ‘wow’ live communications.

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