How To Build Effective Post Exhibition Event Promotion

How to Get the Best Out Of Exhibitions in Dubai

Are you planning to participate in an Exhibition at trade show in Dubai? The days of “if you just put up a stand, customers will come” have gone. If you want to get the best out of Dubai exhibitions and attract visitors to your Exhibition Stand, just follow the tips here :  

1. Choose the right exhibition:

 To get the right audience, you must attend the right exhibition in Dubai. It will also help you build business networking to improve your business. It will be a waste of time and funds if you end up exhibiting at the wrong event. To make sure that the event will fit your purpose, you need to do some research. Check where your competitors are exhibiting. Trade associations will be able to recommend the right events. Exhibition stand contractors in Dubai will also be able to guide you. The top exhibition stand design construction firms in Dubai have experience in dealing with various companies, big and small, over the years. They will know which event will get you your target audience.

2. Keep a close watch of your competitors: 

The old adage “keep your friends close and your enemies closer” is quite true. You should not only find out where your competitors are exhibiting, but also learn a lot from them. You can check what kind of promotions they are doing and how they are approaching their target audience. For instance, if they have created a specific blog or are running interactive or social media campaigns around their attendance, you can also try such promotions. 

3. Identify your targets:

 To help you use your time more efficiently know beforehand who you want to talk to at the event. You must have a basic idea about the attendees to chalk out a plan to reach out to them. To make the right impression you must conduct some background research on the attendees. You can also do some personalized promotion, or find out whether they will be attending a particular event.

4. Don’t limit your promotional activities to the exhibition:

 Attending the right event can win you quality leads. Make some noise about you attending the event. Mention about the event on your website and social media platforms. You can also use these platforms to network with attendees before, during and after the event.  

5. Make your exhibition stand unique: 

To get your message across to your target audience you need a distinctive stand. For this, you will have to rope in a good exhibition stand contractor in Dubai. The stand should have the interactive element that will direct people to your company website. Even after the exhibition people should remember you. You can organise a giveaway so that people will memorize and talk about your brand even after the exhibition is over.

6. Make graphics relevant and powerful: 

The design of your exhibition stand is critical to the success of the event. The graphics should not be text heavy. Make it clear, simple, and easy to read. A visitor should be able to understand what services and products you offer at a glance. 

7. Train your sales team: 

Your sales team must be trained to conduct themselves on the exhibition stand. How they approach and deal with clients will help you make your stand a success. Give them clear instruction and lead targets on how to qualify the sales leads and also how to log the sales leads correctly.

8. Mix and mingle: 

Don’t confine yourself to your own stand. Make sure you have enough people to manage the stand so that you will get some time to explore other stands and talk to people participating in the exhibition. This will help you learn a lot and make some great contacts.

9. Evaluate your success: 

You must set your goals and also track how well you performed in the event. If there have been any downfalls, look into them and see to it what you can do to better your performance at your next event. You must know how many people visited your booth, and how many leads and sales you generated after attending the event. Don’t forget to collect feedback from people.

10. Do post-event follow-ups:

Remember, the event doesn’t end when you’ve left the venue.The important work starts after the event. Follow up with all the leads you’ve generated and the people you’ve spoken to. Stay in touch with your leads by sending personal emails. This will help you to keep your business at the front of your prospects’ minds. Only then you will be able to convert your leads into sales. You will be able to generate some sales at the event or soon after. However, some will take a few months or even years. For long-term return from the event you must stay in touch with the leads on a regular basis.
Attending the right event, conference or exhibition in Dubai is a great platform for brand building and to generate quality leads. It gives you an opportunity to connect with both customers and prospects. All you need is some preparation to make the best out of Dubai exhibitions and build new business opportunities.