While taking part in an exhibition the first thing your visitors see of you is your stand, but to attract those key customers your overall appearance is important. To leave a good lasting impression in the minds of your visitors you need to follow through with a well-managed exhibition stand Dubai. You need to make sure every element is to the best standard it can be and that is no easy task. You need to invest resources, money and time into the event.
You need to plan carefully and train your staff if you are attending a big or small show. This is essential to drive visitors to your exhibition stand in Dubai and generate sales and potential leads.
Here are a few pointers on how to man your exhibition stand Dubai and make your show a success.
1. BE PREPARED
To prepare for your event make sure you plan some time ahead because one of the important elements to consider is designing and setting up the stall. To ensure you have the right tools to erect your displays create a checklist. Also, check stock levels and make sure your staff is looking professional and smart. You need to take this time to plan and set up a great stand because you will face a lot of competition under one roof and it is not like your day-to-day operations.
2. CHOOSE YOUR STAFF WISELY
Having the best looking booth is not enough. Your staff should also dress properly. Your efforts in exhibiting may be wasted if they are not experienced in generating sales and have a poor attitude. Therefore, to drive potential customers to your stand and achieve your desired goals it is essential to choose employees who best represent your brand's ethos.
You should also have sufficient staff members to man your exhibition stand Dubai. You might miss out on sales opportunities if there is very few staff, and if there are too many it could be intimidating so you need to establish the right balance.
3. MAKE SURE YOUR TEAM IS THOROUGHLY BRIEFED
The face of your brand is your employees, and customer perceptions will be impacted by their behaviour and actions, resulting in a decision to walk past or find out more. On how to present themselves and your brand to possible clients you need to thoroughly brief your staff before the event begins. Your overall appearance will improve if you have a properly trained team and they will feel more confident and prepared about approaching, engaging and selling your product or service.
4. OFFER THE RIGHT AMOUNT OF INFORMATION
User experience will be impacted if there is too much or too little information. To grab a visitor’s attention you have only a very small time. Within this timeframe, the brand's message has to be successfully conveyed. So don’t waste a single minute.
5. MAINTAIN A WELL-STAFFED STAND
There has to be people to man your stall all the time. It’s a full-time job. The company’s time and money is lost if the stand is left unmanned even for a minute.
Rotate team members and make sure there is always more than one person, throughout the day, to man the stall. To engage with visitors they should be motivated.
6. MAKE SURE YOUR STAND IS INSPIRING
The process starts with the design and concept, however, in driving those individuals to you this is only the first stage. In all elements you need to inspire, and for this, you need to use staff that are enthusiastic and engaging about the service or product you are selling. Running product demonstrations every so often is a good way to interact with passers-by. In an exciting and fun way, your employees must explain and present what you are selling.
7. ENHANCE YOUR AUDIENCES EXPERIENCE
To do business with your attendees they have to interact with your brand first. You need to win them over your many other competitors at the show. To showcase your company exhibitions are a great way, so optimise this on a large scale by offering potential customers free canapés or a glass of champagne or on a small scale with interactive displays and specialised lighting.
8. QUALIFY YOUR VISITORS
Treat everyone with equal attention as every customer could be a potential sale. If you succeed in engaging them and they are interested in your service or product, then you can start your focus on converting a prospect into a sale.
No matter how interested the individual is always staying positive. Remember, you are not representing yourself but the brand.
9. KEEP A NOTE
The main purpose of participating in an exhibition is to find quality prospects, which you can follow up in the future, and not immediate buyers. The main goal for many brands is to capture the details of those they meet who are interested in their brand. And focus on post-event marketing to convert them into future sales.
10. FOLLOW UP
It is important to follow up leads after the event. As soon as the event has finished contact those keen individuals. To remind customers about you make sure to send out your promotional materials and post-show marketing. What is important is to develop an ongoing conversation to strike a deal.