Exhibition Planning in UAE

How To Develop an Exhibition Plan for Sure Success for Dubai, Abu Dhabi, UAE Exhibitions

An exhibition may be a limited period project for a company because the exhibition last on an average only few hours/ days or weeks and less frequently months. But this limited period show demands strategic planning. Planning can start as early as 6 months before the event. More meticulous planning makes you better equipped for Dubai, Abu Dhabi, UAE Exhibitions

A successful event is the group effort of many teams executing different many activities at various levels. Some of these are before the event , some during and some after the event. This is exactly why it is imperative to have a plan before going ahead into designing or executing or displaying at Dubai, Abu Dhabi, UAE Exhibitions.

Hindsight of what has been the scene in previous exhibitions and foresight to gauge the mood and readiness of the present are the most important two factors that make a good plan. Lessons from past experiences, the exhibitor’s manual, update on competition are some other factors that help in designing a good plan.

A good exhibition plan has clearly defined parameters for the following:

  • Objectives of the exhibition: Why the exhibition? What to exhibit? Who are the target?
  • Dubai and Abu Dhabi are two of the most popular destinations for trade shows and exhibitions in the United Arab Emirates. Each year, Dubai and Abu Dhabi host a large number of international exhibitions, which provide an excellent opportunity for businesses to showcase their products and services to a global audience. There are a number of objectives that businesses should keep in mind when participating in exhibitions in Dubai and Abu Dhabi. First, businesses should aim to generate leads and sales from exhibition visitors. Second, businesses should use the exhibition as an opportunity to build and strengthen relationships with existing clients. Finally, businesses should take advantage of the publicity and media coverage that can be generated from exhibiting at a trade show or exhibition. By keeping these objectives in mind, businesses can maximise their return on investment from participating in exhibitions in Dubai and Abu Dhabi.
  • Time scales of the different stages of execution and promotions
  • There are a number of reasons why Dubai World Trade Centre and Abu Dhabi National Exhibition Centre are two of the most important venues for exhibitions in UAE. When exhibiting in Dubai or Abu Dhabi, it is important to be aware of the time scales involved in the different stages of exhibition stand production. For example, a double deck stand of 200 M2 can take up to two months for production process while 25 M2 stand can be produced within 10 days time. In addition, it is important to factor in delivery times for exhibition stand materials, which can vary depending on your location. By being aware of all of these time scales, you can ensure that your exhibition stand is delivered on time and to specifications.
  • Budgets for concept, design, execution, add ons, people, transport, logistics etc
  • When planning an exhibition stand for Dubai, Abu Dhabi or any of the UAE exhibitions, it is important to have a well-thought-out budget. This will ensure that you have enough funds to cover all the necessary costs, from concept and design to execution and logistics. It is also important to factor in any add-ons or extras that you may need, such as furniture or branding. Finally, don’t forget to budget for the cost of transport and accommodation for your team. By planning ahead and having a clear budget in place, you can be sure that your exhibition stand will be a success.
  • Space requirements for the different displays depending on their importance
  •  When exhibitors are planning their stands, one of the key considerations is the amount of space required. Exhibition space is typically rented by the square meter, so it is important to choose a stand size that is appropriate for the products or services being displayed. Not all products require the same amount of space, however. Some items, such as cars or large machinery, need a lot of room to be displayed effectively, while smaller items can be grouped together in a smaller space. When exhibiting at a Dubai or Abu Dhabi exhibition, it is important to consider the space requirements of the different displays in order to maximize impact and minimize cost.
  • Stand and graphic design parameters to ensure maximum impact
  • In order to ensure that your exhibition stand has maximum impact, there are a few key design parameters to keep in mind. First, it is important to create a stand that is visually appealing and eye-catching. This can be achieved through the use of color, light, and texture. Second, the stand should be functional and easy to navigate. Visitors should be able to easily find information and products without feeling overwhelmed or lost. Finally, the stand should be designed to fit the specific guidelines of Dubai or Abu Dhabi exhibition venue as per the exhibitor manual. With these parameters in mind, you can be sure that your exhibition stand will make a lasting impression on potential customers and clients.
  • On-site services that add value like a coffee vending machine or a business centre
  • If you’re exhibiting at a trade show in Dubai or Abu Dhabi, you’ll want to make sure your stand is as welcoming and inviting as possible. One way to do this is to offer on-site services that add value for your visitors. A coffee vending machine or a business centre can be a great way to make your stand more attractive and convenient. UAE Exhibitions is a great resource for finding exhibitors who can help you make the most of your trade show experience. With their help, you can find the right on-site services to make your stand more successful.
  • Transportation and logistics of man and material
  • Ensuring the transportation and logistics of both man and material is essential for ensuring the success of any exhibition stand. There are a number of different options for transportation in Dubai and Abu Dhabi, including public transport, taxis, and logistic management companies. However, for those exhibiting at an exhibition, it is often best to use a professional transportation company. This will ensure that all of the materials for the stand are delivered on time and in good condition. In addition, it is important to consider the logistics of getting people to and from the exhibition site. Once again, using a professional transportation company can help to ensure that everyone arrives on time and without any problems. Exhibition stands in Dubai and Abu Dhabi can be extremely successful if they are well-planned and organized. By taking care of the transportation and logistics, exhibitors can focus on making their stand look its best and attracting customers.
  • Staffing levels and training for the promotions and actual show
  • To ensure that your exhibition stand is properly staffed and trained for these events, there are a few things to keep in mind. First, Dubai and Abu Dhabi have different staffing requirements for exhibitions. In Dubai, all exhibitors must have at least two staff members on their Exhibition Stand at all times during the show. In Abu Dhabi, exhibitors may have one staff member on their Exhibition Stand at all times during the show. Second, both Dubai and Abu Dhabi require exhibitors to undergo training before the start of the show. This training covers topics such as proper customer service, how to set up and take down an exhibition stand, and how to deal with any problems that may arise during the show. Finally, it is important to remember that exhibition stands in Dubai and Abu Dhabi are often very crowded. As a result, it is important to have a good plan in place for managing customer flow and keeping your exhibit area clean and organized. By following these tips, you can ensure that your exhibition stand is properly prepared for Dubai and Abu Dhabi’s large and bustling exhibitions.
  • Involve everyone in the pre event briefing, make them feel important with designated jobs. This induces team spirit in them and helps to execute the plans to perfection. As in any other project, set deadlines and stick to them. Have project leaders who report at stages and are answerable for any deviations.

And lastly, any plan is successful when it can assimilate change. Though exhibition plans are initiated with much time to spare, there might be a last minute change, inclusion or exclusion of a facet. The plan has to be resilient to change and yet responsive to the event. In house and external expertise may be required to draw such a plan.

With such a detailed plan, you have thought and visualized most of the event.  So, now you are ready and things just fall into place as you planned at each stage like a well oiled machinery. And without hassles, your focus is only on the show and the management of visitors during the event. This makes your team more productive and efficient in generating genuine business leads and deals in the limited time available.