Writing an Exhibition Plan

Using Exhibitor manual for Exhibition success

International trade fairs routinely provide the exhibitors a detailed manual. Some exhibitors read it while others don’t. But in fact, this manual is helpful in more ways than one. It clearly details:

• The exhibition layout & floor plans
• The track record of previous years
• The visitors’ profile
• The order forms
• The marketing forms
• Rules & regulations
• Check lists and buildup & breakdown timelines
• The key dates for ordering contractor services such as electric, waste and water, cleaning etc
• Directory of providers of Value added services like interpreter services, business secretaries, hostesses etc.

Most of them also have information you can use relating to accommodation options, hospitality information, information about cab services or rent- a- car services available in the city. This kind of information is appreciated much in an alien country or city. Sometimes, you also have language barriers to overcome and in such a scenario, any information that acclimatizes you is welcome.

Today, the larger scale exhibitions use online manual than can be accessed with a secure password and login. Some use a combination of print manuals and online manuals while a bunch of them use print manuals only.

Newsletters from the exhibition conductors are also useful as they keep you abreast with any change or new development.

The manual and the periodic newsletters help you to warm up to the exhibition and the information gives you a confidence that you are in saddle and that you know the event inside out.  It provides information about:

  • Payment Procedure
  • Indemnity and Waiver
  • Exhibitor & contractor Badges
  • Visitors’ Admittance and Invitations
  • Logistics Freight Forwarding
  • Travel and Accommodation
  • Event Regulations
  • Onsite Services
  • Important contact numbers
  • Officials mail IDs

Armed with this information, you are better equipped to have a business talk with the local providers of different services you require including the design of the exhibition stand, the complementary graphics design, literature etc.

The local contractor is able to add to the information already shared in the exhibition manual. His hindsight and foresight can help you notch couple of points above other exhibitors. Following the manual’s guidelines for the exhibition naturally leads to a hassle free experience. Even for the regular exhibitors at the various periodic fetes, events and exhibitions, the manual is always a guide to better exhibiting.

Strokes Exhibits is a live Exhibition Design & Fabrication Company that delivers stunning customize Exhibition Stands from the intimate to the spectacular. Our passion, creativity and attention to detail ensure that our Exhibition stands engage, touch and inspire the event audience. Through meticulous planning and flawless delivery standards we deliver seamless Exhibition Stands that enable clients to create ‘wow’ live communications.