Automechanika Exhibition

The avant garde exhibition in the world of automotive aftermarket is round the corner – Automechanika. Awaited with great enthusiasm and expectations by the industry, Automechanika Dubai is the largest and most important event in the business calendar of the region. Attended by the who’s who of the industry, it has a wide array of exhibits including spares, components, accessories, paint, systems & IT, maintenance & servicing products, tuning & testing and so on.

Over the years, this wonderful exhibition has grown to a cult affair religiously attended by the gurus of automotive industry and all the wonder eyed followers who want to be part of the umpteen professional nirvana’s. The Middle East is one of the fastest growing markets for the automotive industry and is the gateway to the developing markets of Asia and Africa. The exhibition holds much importance for the same reason. It doubles up the product Launchpad for the various sectors and builds new contacts and contracts. It is one place where you get the pulse of it – demand, developments, challenges and new trends.

The visitor profile has also recorded more professional and higher level decision makers as attendees and for a good reason too. Automechanika is one trade fair where they get access to the developing markets of Asia and Africa. The magnitude and variety of products is another endearing factor which gives the visitor the chance to compare and contrast and make a well informed decision.

Automechanika Dubai is one among the 12 Automechanika fairs held annually at various centres in Asia, Africa, South America, Europe and North America. It encompasses the various segments of the automotive aftermarket, organized and arranged in a scientific manner to make it easier for the visitor to zero in to the stands that address his need in minimum time. The fair which is the largest in the world attracts manufacturing companies, service providers, qualified buyers and distributors from Middle East, Africa, Indian sub continent and Eastern Europe.

Automechanika Dubai is organized at Dubai International Convention and Exhibition Centre, UAE in Hall 1, Hall 2, Hall 3, Hall 4, Sheikh Saeed Hall 1, Sheikh Saeed Hall 2, Sheikh Saeed Hall 3 and Trade Centre Arena. And it’s organized by EpocMesse Frankfurt GmbH – Messe Frankfurt is world’s most accredited trade fair organizers.   Annually, they do around 600 million euros in sales and have a 2000+ team which organizes events worldwide. In 2013, Messe Frankfurt group organized around 114 trade fairs and more than 50% of that was organized outside their home country, Germany. With an extended reach by subsidiaries and sales partners, Messe Frankfurt has an active presence in above 150 countries.

The Automechanika Dubai has a wide array of exhibits. The broad categories are:

  • Parts & Systems
  • Accessories & Tuning
  • Repair & Maintenance
  • Tyres & Batteries
  • Service Station & Car Wash

Automechanika Dubai brings you the latest in the automotive sector across the world. It will showcase the most innovative, efficient, economical and aesthetically designed products from the world over and will have visitors from every corner of the world.  Leading manufacturers, distributors, service providers, and qualified buyers all meet under one roof and therefore it is the best place to make new contacts, source new products and get to know the latest trends.


Automechanika Dubai will prove useful for professionals and service providers over a wide range of solutions:

Wholesalers Spare parts and accessories
Managers Organisations/ associations
Distributors Car repair shops
Company owners Car trading
Traders Service stations
Manufacturers Garage equipment and tools
Importers / exporters Production of vehicle fittings (OEM)
Fleet owners Government officials/public authorities
Auto dealers Car manufacturing
Automotive retailers Universities/colleges/polytechnics
Garage owners Fleet management
Tyre service shops Tuners
  Automobile enthusiasts

Exhibitions and trade fairs are one of main ways to communicate to a market, get access to new regions and find new channel partners in business. At Automechanika Dubai as an exhibitor, one can achieve multiple goals and objectives like perk up sales, get market feedback, sense the market readiness for a product or service, build bridges of communication to the end user, reiterate trade bonding and so on. Messe Frankfurt assists to achieve that and more.

Some advantages of exhibiting in Automechanika Dubai exhibition are:

    • To Know the true potential of a product or service and meet new buyers
    • Find new channel partners to pry open new markets
    • Share the same platform with scores of other buyers and sellers and have healthy competition
    • Increase product awareness to a larger and diverse audience
    • Convince better with live demos and applications
    • Enjoy better media coverage
    • Build brand awareness and PR campaigns
    • Interact with similar businesses and build on knowledge

Exhibiting at such large trade fair is a game where experience, expertise and innovation count the most in the exhibition stand design and constructions. Strokes Exhibits has been around for 25 years doing the same and in the last 10 years has showcased some of the most noted stands at such exhibitions. The bouquet of services offered by Strokes Exhibits includes system stand construction and event design for exhibitors, as well as a wide range of rental furniture.

Strokes is OneStop shop for all the need of exhibiting at a event beginning from concept, design, construction, furniture, hostesses, presentations and the like. Their onus is on fine planning and streamlined logistics. The biggest advantage is that the modular systems are in the city of Dubai which saves on time and money in logistics.