Reasons to Exhibit at CABSAT Dubai

Date: 21 – 23 May 2024
Venue: Dubai World Trade Centre

CABSAT Dubai Exhibition is one of the most highly anticipated exhibition events in the Middle East for the global broadcast and satellite industry. Held at the Dubai World Trade Centre, this year’s event is expected to draw even more participants and attendees than ever before. Here are five reasons why your company should exhibit at CABSAT Dubai this year.

1) Reach new customers and partners: The exhibition provides an opportunity to connect with new potential customers and partners from all over the region.
2) Showcase your latest products and services: Use CABSAT as a platform to showcase your latest products and services to a captive audience.
3) Stay ahead of the competition: With so many industry players in attendance, you can use CABSAT Dubai as an opportunity to learn about the latest trends and developments in the market. 4) Build brand awareness: Being visible at CABSAT Dubai will help build brand awareness among key industry players. 5) Network with fellow professionals: The event offers ample opportunities to network with fellow professionals from across the globe. If you’re looking to expand your business into or within the Middle East, exhibiting at CABSAT Dubai is a must!

CABSAT Dubai: Region’s Leading Digital Media Event to Communicate, Connect and Converge 

CABSAT Dubai, the leading digital media event in the region, and third largest on the global calendar, is set to be bigger, better and more compelling than ever.   The event boasts an increase in size and is set to welcome leading broadcast and satellite technology companies from around the world.

According to specialist analyst Digital TV Research, 10 countries in the region have already achieved the milestone of 100% digital television penetration, with the whole of MENA seeing digital television in 85% of households. Added to this is the rapid rise of online viewing and social media. ” Catch-up television is set to rocket, increasing the amount of television viewed: the same research predicts that access to digital video recording in the set-top box will triple in the next 10 years.

Social media also has an impact. Facebook now has a billion users worldwide, and research by Omnicom Media Group puts penetration in the UAE and the Kingdom of Saudi Arabia at the same level as the most advanced users like USA and UK. Close to 90% of those surveyed said that social media was their first online activity, even before checking emails. Serving this tremendous appetite for media, the region is now served by world-class businesses. To match this dynamic and thriving market, CABSAT is the ideal platform for people from around the region to come together to share knowledge and learn the latest from the manufacturers.

The exhibition filled the Sheikh Saeed Halls and extended outside, with remote broadcasting and satellite trucks in the Arena. With exhibition space at full capacity, all the leading manufacturers from around the world, as well as the strong local distribution and systems integration suppliers, are expected to flock to CABSAT Dubai

Business development manager Omar Hawary reflected that “we met our goal of achieving a strong impact for our video technology in the region. Cisco was very appreciative of the outstanding support of the organisation at CABSAT Dubai, which contributed greatly to our success at the exhibition”.

Melvin Saldanha, vice-president of engineering at Ten Sports in India said: “I have seen an impressive evolution of CABSAT over the nine years I have been visiting. For anyone involved in the Middle East, Africa and South Asia broadcast industry, it is the natural event to source new equipment and techniques, create new partnerships and forge business deals. The networking opportunities in and around the event are second to none.”

As Tareq Abdul Raheem al Hosani, CEO of Yahsat, said, “CABSAT is a wonderful networking platform to explore new business opportunities, formulate strategies and strengthen partnerships with key industry players.” Summing up the plans for CABSAT  Helal Saeed Almarri, Chief Executive Officer, Dubai World Trade Centre, organiser of the event, said, “We are explicitly broadening our appeal this year to include the emerging African markets and the hotspots of South Asia as well as our established MENA footprint. Every broadcaster and content producer across this wider region is facing challenges at present, to create programming that stands up against the best of the rest of the world, and to deliver it across multiple platforms in our always-on, social environment. “CABSAT is going from strength to strength because we create an event where everyone is welcome to share their experiences and to learn what is new,” he continued. “Our region has a fine reputation for innovation, and our major players are regularly catalysts for imaginative new applications of the latest technology. I am very much looking forward to welcoming the broadcast and media industry to Dubai in March.” Beyond the exhibition, CABSAT provides much more value for visitors. The CABSAT Academy continues to develop targeted training, workshops and discussion sessions to boost knowledge exchange

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