Creating an Exhibition Marketing Budget for your Exhibitions in UAE
Exhibition marketing budget will help you to get estimated cost of exhibiting and you will get basis to measure and establish your return on investment for that specific exhibition.
You just need to ensure that not to miss anything while listing and also note that, budget can vary as per the show requirement and from show to show. If you are going to set the exhibition marketing budget first time then use the following guidelines:
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Cost of Exhibition Stand:
Cost of exhibition stand rental or cost. Note: While making budget for the subsequent shows includes expansion or/and refurbishing costs. Exhibition marketing budget is one of the major concerns while planning for an Exhibition in UAE. Generally, the cost of Exhibition stand depends on the size and type of Exhibition. For small Exhibition, the cost of renting Exhibition stand would be less expensive as compared to large Exhibition. However, the cost of Exhibition stand does not include only the rent but also the design, fabrication, electricity and internet charges.
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Graphics:
- Large format, vinyl, light boxes, graphics and digital fabric signage etc.Exhibition marketing is a complex and ever-changing landscape, so it’s important to have a budget that reflects the current climate. When creating an Exhibition Marketing Budget for your Exhibitions in UAE, there are a few key things to keep in mind. First, consider the costs of large format printing, vinyl, light boxes, graphics, and digital fabric signage. These items can be costly, but they’re essential for creating a visually appealing Exhibition space.
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Exhibition:
- Cost of exhibition stand space, installation and dismantling, shipping from and to the show, flooring, electrics, audio visual, furniture, stand cleaning, photography, audio visual and other specialist requirements like telephone or internet, water/waste etc.
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Stand Staff:
- Travel, uniforms, expenses, accommodation etc.
- Stand staff are one of the most important factors in ensuring a successful Exhibition. They will be responsible for representing your company, engaging with potential customers, and manning the Exhibition stand. As such, it is important to ensure that they are properly trained and equipped. This will require an investment in travel, uniforms, and expenses. In addition, accommodation should be provided for any staff members who are coming from out of town.
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Marketing:
- Media relations and press releases, Email marketing / direct marketing for at-show, pre-show and post-show, sponsorship, advertising, literature, promotional giveaways or customer hospitality
- You also need to add 5-10% contingency in the total exhibition budget.
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Strokes Exhibits team can help you plan and implement an Exhibition Marketing Budget
- Exhibition Marketing Budget should be spent on those marketing activities that directly contribute to Exhibition success in achieving its strategic objectives. The main objectives of Exhibition Marketing are to generate leads, increase brand awareness, and create a platform for networking. There are many ways to market your Exhibition, but all Exhibition Marketing efforts should be aligned with the Exhibition’s strategy and goals. To create an Exhibition Marketing Budget that will allow you to achieve your Exhibition goals, you’ll need to consider the Exhibition’s audience, objectives, and desired outcomes. Once you have a clear understanding of these factors, you can begin to allocate your Exhibition Marketing Budget accordingly. If you’re not sure where to start, consider hiring an Exhibition Marketing specialist who can help you assess your needs and create a customized Exhibition Marketing Budget for your Exhibition. With over 20 years of experience in the Exhibition industry, Strokes Exhibits team can help you plan and implement an Exhibition Marketing Budget that will maximize your chances for success. Contact us today to get started.
