Exhibition Stand Design Mistakes to Avoid while Exhibiting in Dubai
Exhibition Stand design is an important part of any exhibition. It’s also the most creative and fun part! But many things can go wrong along the way. Here are six common mistakes exhibitors often make, and how to avoid them.
Not Having a Clear Purpose while designing an exhibition stand
A clear purpose helps exhibitors to focus on the right messages and objectives. If you’re unsure what your message should be, ask yourself what you’d like visitors to take away from your event. This will help you decide whether you need to promote your brand, sell products, or provide educational information.
Without a clear outline of what you hope to achieve the process of deciding how, where and when to exhibit will become quite difficult. From the location and design of your stand to your sales approach and marketing plan everything is based on your expo goals. If you are unsure what you want to achieve, your creative ideas will be unclear and it will be a struggle for the designer to interpret. As a result, your design won’t reflect your brand and ultimately you will not get the desired results. For example, you will require seating areas and private meeting points to encourage discussions with prospects if your goal is to obtain leads. However, you might not include this in your design if you are not clear on this goal.
Using Too Many Colors while designing an exhibition stand
It’s easy to fall into the trap of using too many colours in your exhibition design. However, there are times when using more than one colour is appropriate. A good stand designer in Dubai will be able to create an eye-catching exhibition stand, which is one of the most important parts of exhibiting. To capture the attention of attendees you need to make your stand highly visible, practical, approachable and suited to your brand. Too many colours will confuse visitors and will scream disorganisation. By allocating your money where it matters most you can have a classy stand that is a reflection of your brand. Instead of too many colours, your focus should be on high-quality furniture, graphics, bright lighting and LCD screens to create an eye-catching space. Keep the design contractors informed about what you need and contact them at least 4-6 weeks before the expo. This will give them ample time to come up with a detailed design brief.
Choosing Poorly Suited Materials and Locations
If you’re planning an exhibition, you need to think carefully about the materials you choose. You should consider how much space each material will take up, whether it will be visible to visitors, and whether it will be damaged by water.
To attract visitors, you must exhibit at the prime spot. For example, the stands towards the sides or far back of a venue often receive lower foot traffic. Hence, this won’t be an ideal placement for your stand depending on your goals.
By booking early you can avoid this fiasco. Exhibition spaces get booked almost a year in advance. You might end up with a poor location if you’re too late. To avail of early offers work towards building a positive relationship with the organisers.
Failing to Provide Visual Interest
A good exhibition stand design needs to provide visual interest. This means using interesting shapes, colours, textures, and patterns. It also means making sure that the stand has enough room to move around so that people can see everything inside. By making your display stand out using bright graphics, and visible signage and promoting it on social media you can have a great experience.
Making it Difficult to Read
If you’re not careful, your stand will end up looking cluttered and confusing. You should avoid having too much text on your stand because it makes it difficult for visitors to read. Instead, use graphics and images to draw attention to key messages.
Failure to follow up on leads
You may have spent a lot of money on the exhibition space, the stand, and the marketing collaterals, but if you fail to follow up on leads your investment will not go any further.
In a recent survey on how many exhibitors followed up on leads after exhibiting in a trade show in Dubai, it was found that not even 20% of exhibitors followed up on their leads.
The very purpose of taking part in a trade show is to open up more opportunities for exhibitors to get more leads. However, the real work starts after the show when the sales team starts to follow up on those leads. Unless you have an extraordinary product that is out of this world leads are not going to come chasing you. It’s going to be the other way around.
When planning your next exhibition in Dubai, be mindful of these mistakes.