Exhibition Goals

How to Measure Your Exhibition and Event Goals in Dubai

DWTC Exhibitions provides the perfect platform to showcase your brand and products to a large, international audience. But how do you measure the success of your exhibition or event? Here are some tips to help you set and achieve your goals in Dubai:

1. Define your goals. What are you hoping to achieve by exhibiting or holding an event in Dubai? Do you want to increase brand awareness, generate leads, or launch a new product? Once you have defined your goals, you can develop a plan to achieve them.

2. Select the right Hall. DWTC Exhibition Dubai offers a range of world-class venues that are perfect for exhibitions and events of all sizes. Choose a hall that is convenient for your target audience and that will give you the space you need to achieve your goals.

3. Promote your event. Make sure people know about your exhibition or event by promoting it through your website, social media channels, and email marketing. You can also use traditional methods such as print advertising and direct mail.

4. Measure your results. Keep track of the number of leads generated, sales made, and new contacts made during your exhibition or event. This data will help you to measure the success of your campaign and adjust your goals for future events. DWTC Exhibition Dubai is the perfect platform for achieving your business goals. By following these simple tips, you can ensure that your exhibition or event is a success.

Before deciding your attendance at a DWTC Exhibitions, you first need to decide your goals. Why? It is because deciding the goals will let you draft out your hopes from the event, help you know your purpose of attending the event in Dubai and evaluate your performance in terms of success or failure.

It might feel harsh but the fact is that many people exhibit with good deeds and aims of generating business from Middle East region. But they end up with failed exhibiting because their goals are either non-measurable or they have decided no goals at all.

FREE Tip: Learn How to Measure Your Exhibition and Event Goals in  DWTC Exhibitions Dubai

With a broader perspective, your goals can include these.

 

Generating Sales

 

Old and new relations, building database, direct sales, interest archives, leads

Customer Relations

 

Affirmations, reliving lapsed, additional business, sales, referees

Building Brand Image

 

Education, awareness, testimonies, positioning, finding and meeting investors, expanding to new markets

Launching Product

 

Showing prototypes, analyzing interest, gathering feedback, sampling, sales, timing, data collection, design analysis

Market Research

 

Collecting opinion data, gathering survey data, perceptions about brand or product, campaign status, budget, awareness and education

Support or Channel Generation

 

Dealing with dealers, partners, suppliers, customers, distributors and agents, gaining current agreement support

Media Relations

 

Journalistic relations, press, selecting titles, editorial relations, investors

PR

 

VIP profiling, press release, company profile, newsletter, coverage, technique, audience

 

Above all, it is highly important that your goals and objectives are clearly and specifically defined.

For sales generation, your questions could be formulated like;

How many required sales? Target audience is new or old? Sales conversions? What is the timescale? What is the target audience social status? Which gender? Is leads value important or number of sales?

Modern companies now choose technological systems to analyze and evaluate their results. A common option is S.M.A.R.T. to test the results. The establishment of objectives will pave a clear route to your most suitable exhibitions and trade shows.

Confused in Deciding Your Exhibition Goals in Dubai? Contact us for FREE Consultation from Top Exhibition Management Experts at: +97150 6281187Above all, it is highly important that your goals and objectives are clearly and specifically defined.

For sales generation, your questions could be formulated like;

  • How many required sales?
  • Target audience is new or old?
  • Sales conversions?
  • What is the timescale?
  • What is the target audience social status?
  • Which gender?
  • Is leads value important or number of sales?

Modern companies now choose technological systems to analyze and evaluate their results. A common option is S.M.A.R.T. to test the results. The establishment of objectives will pave a clear route to your most suitable exhibitions and trade shows.

Develop an effective exhibition plan with the help of a professional team

When you are exhibiting in DWTC Exhibition Dubai, it is essential that you have a clear idea of your goals and objectives. Otherwise, you will simply be wasting time and money on an ineffective marketing campaign. The first step is to determine your target audience. Are you trying to reach new customers or build brand awareness? Once you know who your target audience is, you can begin to develop a strategy for reaching them. Next, you need to set a budget. How much are you willing to spend on renting space, advertising, and so on? Finally, you need to decide what kind of message you want to convey. Are you trying to sell a product or service, or are you simply hoping to raise awareness? Once you have answers to these questions, you can begin to develop an effective exhibition plan with the help of a professional team like Strokes Exhibits.