How to Motivate your Exhibition Stand Staff

How to Motivate your Exhibition Stand Staff

Motivating your exhibition stand staff is all about how you brief them before and during the show. By sharing your exhibiting objectives, explaining what you expect from them and training them properly, your exhibition stand staff will have purpose and commitment to what you are trying to achieve. They will take it seriously and experience the benefits and rewards of successful exhibiting long after the show has closed its doors.

Make sure:

  • They are confident, are good communicators and know the products and services – train them
  • Provide a hit list of prime prospects that you have identified from the visitor profile and classify the types of prospects you are looking for by categorising them in to A, B and C
  • Motivate the stand staff with personal goals and incentives
  • Reward them with a stand staffer of the day and/or show prize
  • Keep the stand staff informed of the team performance throughout the show
  • Give them regular breaks off the stand to soak up the atmosphere of the event – this is a great motivator if they know they are doing well and can see other exhibitors struggling. It will also keep them fresh and alert

Your exhibition stand staff are your company ambassadors – make sure they realise how important they are to the success of your exhibition.

Strokes Exhibits is a live Exhibition Design & Fabrication Company that delivers stunning Exhibition Stands from the intimate to the spectacular. Our passion, creativity and attention to detail ensure that our Exhibition stands engage, touch and inspire the event audience. Through meticulous planning and flawless delivery standards we deliver seamless Exhibition Stands that enable clients to create ‘wow’ live communications.