How to Alter Your Exhibition Stand Designs for Greater Innovation?
When we talk about the stand design trends in Dubai, ideas and concepts in exhibitions and trade shows, the first thing we are suggested is to become more audience and niche oriented. The exhibitors are perfecting the art of exhibiting in no matter how big trade shows. The story of 1950s has totally reversed and the trade shows now present a totally different picture.
On the other hand, the consumer and audience are also changing. They are becoming early adopters of the innovations and technological changes. Internet allows them to access information of exhibitions and trade shows even when they are not visiting them. They also collect statistics from the internet and compare the values and services of brands and companies. Now the companies should expect far more from the consumers because the consumer mindset can give you true jolts.
Journey towards Edutainment
Even the media is producing blends rather than focusing on individualities. The consumers have become used to edutainment. It is basically a blend of entertainment. You cannot educate people without entertaining them or entertain them without educating them. They want both at a time. 3D stands exhibition companies offer a good choice for educating the people.
This is why; the exhibitions and trade shows no longer seem to be a bulk of individuals visiting the booths, picking brochures and returning home. They want details about your brand, company and products. They want to experience it and judge you within a matter of seconds. Therefore; the exhibitors are also open to inviting the people to handle and experience their products and give reviews.
Joy beyond Communication
The old tradition of exhibitions has changed. Now, the design concepts include the matters of joy and entertainment. Light music, floating lights, coffee machines and gentle smiles are some of the joyous contributors. Communication is now mixed up with generating emotions in the visitors and making them fee pleasant on the trade show booths. Different elements are used to make a multisensory environment on the booth including comfort, entitlement, joy, education, enlightenment, and customer care etc.
Value Difference
Another big change in the design concept is of the value. Previously, the companies attended the exhibitions because they had already marketed their presence and now they had to be on the spot. However; the trend has changed now. The exhibitors now enter the exhibition venue with a strong sense of competition and prepare for weeks before the show to mark their presence on the show. They are present on the show to tell people who they are, what they do, and how they are different.
Deeper Sensibility
The trade shows and exhibitions are extremely targeted now. Only a specific niche attends a particular show which is definitely a benefit that every person attending you will be of your choice. However; it has brought change in the design concept as well. The visitors come with a good knowledge of the industry and they expect something different from you. Therefore; you have to design your exhibition booth with a deeper knowledge and sensibility to make sure that people returning from your stand do not feel their time wasted on you.
Now people also exhibit their company snapshots, employee pictures, and special quotes etc. One might not find it important but for a visitor, it gives you value and importance and generates a sense of association. When they meet the special representatives on a company, touch and experiment their products, and are introduced to the workers, president, and employees of the company, they build association which later turns them into leads. The exhibition stands have become more of living entities than just boxes displaying a few products and every exhibitor should accept this to stand among the struggling industry contributors.
Design of your exhibition stand is just as important as the products or services
Exhibition stands are a great way to promote your brand, product or service. However, the design of your exhibition stand is just as important as the products or services you are promoting. A well-designed exhibition stand will grab the attention of potential customers and help you stand out from the competition.
There are a few key things to keep in mind when designing your exhibition stand. First, you need to make sure that your stand is easy to set up and take down. Second, your exhibition stand should be designed to attract attention and engage potential customers. Finally, you need to make sure that your exhibition stand is easy to transport and store.
With these things in mind, you can start to alter your exhibition stand designs for greater innovation. For example, you could use new materials or textures to create an eye-catching display. You could also experiment with different shapes and sizes to create a unique look for your exhibition stand. By thinking outside the box, you can ensure that your Exhibition Stand Designs are truly innovative and will help you boost your brand recognition.
