Exhibiting at INTERSEC Dubai: Why your brand needs to be there?

Exhibiting at INTERSEC Dubai: Why your brand needs to be there?

Security events are important opportunities for businesses to interact with their customers and partners. INTERSEC DUBAI will provide the perfect opportunity for companies to showcase their latest solutions and innovations. This event is not to be missed!

Intersec Dubai is an event not restricted to an exhibition, it serves as a portal for the exchange of visions and ideas while at the same time providing ground for establishing business collaborations and launching new business endeavours.

Ever increasing number of visitors from all around the globe successfully proves that Intersec stands out as an event for the industry of safety and security, not only magnifying the exposure but boosting the sales and broadening the market potential.

INTERSEC Dubai is the best opportunity to come in contact with international trademarks in this field and give your business an extra edge.

Working since 1999 to accomplish miracles in the industry and making users aware of the products and services related to four specific fields:

• • Commercial & Information Security
  • Homeland Security & Policing
  • Safety & Health
  • Fire & Rescue

The organizer of the event Messe Frankfurt Group Is a multinational group, spanning over a huge part of the globe, working in more than 150 countries, catering to 1725 working employees, having collaborating with nearly 50 international distributors and  28 sub-branches. This diversity and the outreach of the group make it viable for the successful organizing of the event and making sure that it is acknowledged at an international level.

The is specifically engineered to cater for the needs of new and upcoming business professionals in the industry providing them with an ideal platform to make their business shine.

The major aspects of the INTERSEC Dubai are listed below:

• • Interacting with potential customers
  • Discover new business markets
  • Appoint agents / seek principles
  • Getting awareness about the changing user trends
  • Setting up a database regarding the target market
  • Linking up with existing customers and strengthening business relations
  • To exhibit your awareness and knowledge about various products in front of an international audience
  • Acquire the interest of potential buyers
  • Make the general public aware of various features of your product or service and clear their doubts.
  • Enjoy brand publicity without any additional effort.
  • Raise awareness about your product
  • Perfect opportunity to introduce a new product
  • A chance to lead the market
  • Getting the attention of a crowd that is actively interested in your market
  • Utilization of all the available resources to max out this opportunity

Some tips and tricks are discussed below with necessary guidelines as to how to approach the event and make necessary preparations:

• • Don’t wait for the last date; book your stand as early as possible!

PRE-SHOW PLANNING LAY: BUILDING A STRONG BASE

• • Plan and lay out your objectives beforehand!

Is your target to:

• • Produce 70 new sales leads?
  • Introduce a brand new product?
  • Interact with 30 target customers?
  • Acquire new distributors or dealers?
  • Hand out 1000 product samples?
  • Renovate, decorate and manage your stand according to your objectives, following things matter in this regard.
  • Position of the stand
  • Outlook of the stand
  • Activities to be carried out
  • Staff and their expertise
  • Publicize your presence and your stand; specifically mention the major attractions of your stall.
  • Discuss your activities and objectives with organizers and stakeholders.
  • Email your existing customers and contacts about your participation
  • Explain to customers why should they visit your stall.
  • Make organizers aware of your services, tasks and activities during the exhibition
  • Fully utilize the opportunities offered by the organizers by consulting the Exhibitor Manual (PD Portal)
  • Make arrangements for your travel and residence in advance to avoid any problems.
  • Make full use of the internet to promote and advertise every prospect of your presence at the expo.
  • Sponsoring various events is also an excellent way of attracting attention.
  • Being creative and positive will help a lot!
  • Analyze the outlook of your product and stall!
  • Be unique in creating promotional items!
  • Double-check with other parties to confirm meetings and stick to your plan!
  • Provide proper guidance to your staff and make them aware of your objectives and their role in achieving those objectives.

During the INTERSEC Dubai Show – The home ground

• • What to do during the exhibition!
  • Brief your staff regularly
  • Try to spend as much time as possible with the potential buyers and the general population
  • Be confident and exhibit positive body language
  • Your primary goal should be your agenda
  • Prioritize your activities
  • Gain media attention

After the show

• • You shall reap what you sow.
  • Debrief your staff
  • Observe the results in the form of sales and coverage
  • Keep track of possible business opportunities
  • Keep your connection to your customers solid
  • Monitor press activity

If you are looking for a reliable and experienced exhibition stand contractor in Dubai, for Intersec Dubai Exhibition, Strokes Exhibits is the company for you. We have over two decades of experience in the industry and can provide you with a custom-built exhibition stand that will help your business stand out from the competition. Request a free proposal today to learn more about our services, or contact us directly to discuss your requirements. Thank you for reading!