Exhibitions Dubai

Is exhibition participation good investment post covid?

YES, no doubt, you should attend exhibitions post covid. Your business will greatly benefit from participating in trade shows and exhibitions during these tough times as they offer a wealth of benefits to your business. If you are not participating you are missing out on great opportunities for growth.

When done the right way exhibitions can be incredibly rewarding forms of marketing post covid. Here are a few advantages of attending an exhibition:

A platform to meet potential clients

No matter which industry you work for or represent, networking is essential at all times. For your business to grow you need to grow your audience, and participating in an exhibition helps with that. It can be challenging to get your voice heard and stand out from the crowd. With just emails and cold calling, you are not going to get good clients. You may find yourself being ignored if that is your marketing strategy.

You will generate more leads by meeting someone face-to-face.  Trade shows are the best platforms to meet with potential customers and connect with them and, during a trade show, some people will even buy your products. Even if they are not buying, once they know you, they may be a lot more responsive to your sales pitch.

Increase Your Brand Awareness

To get in front of your target audience attending exhibitions is the best option. Trade shows and exhibitions are a perfect opportunity to present your brand before your target audience, boost your business’ image, gain exposure and social media coverage and, mostly, draw attention to your business.

Make sure to give away freebies with your message and branding while you’re at the exhibition. This can help to increase brand exposure and awareness.

Gain industry knowledge

To stay up-to-date with what’s going on in your industry post-covid-19 exhibitions and trade shows can be a great way.

Exhibitions are often attended by relevant people and businesses in your field. To stay abrupt with the trends and to see what everyone is up to you have to take part in trade shows. Basically, it helps you to see in which direction the industry is moving. This may in turn help you make the best business decisions by gaining knowledge of new products and resources.

Cost-effective marketing and its benefits

To advertise your products and services you will need a huge budget. And post covid you might have some budget constraints. But you can promote your business in inexpensive ways. And compared to advertisements, exhibitions are cost-effective. They are very effective too as you are showcasing your business to an audience that is more than receptive.

Close Deals

During an exhibition, you may also have the opportunity to sell to your target audience. It is easier to sell when your target audience is people who are already interested in the products and services you provide. Companies and people taking part in these types of events always look for and provide great deals.

On the contrary, if you are emailing a Purchasing Manager or talking to them on the phone, they may not be as interested as they will be busy with other responsibilities. But while they are attending an exhibition you have their full attention.

You get to learn what is effective and what is not

Exhibitions are the best platforms to check out your competitors during post covid marketing. It gives you an idea about which direction your industry is going during these changing times. You will get to know their price lists and sales strategy which is always evolving. You can use all this knowledge to your advantage and analyse what is working and what isn’t and bring out changes in your business and marketing strategy.

Showcase a New Product

Trade shows or exhibitions are the best platforms to launch a new product or service. As you present a new product or service to your target audience, explain what you’re offering and why it’s innovative and unique.

During such an event you also get the opportunity to evaluate the success of the launch and the product, as it’s the platform where you can get your feedback from your audience instantly.

During these post covid times you are certainly going to gain a lot by taking part in trade shows and exhibitions. So, grab these opportunities when they come up!