Lighting Your Exhibition Stand to Make Powerful Exhibition Marketing Tool
Use of creative lighting ideas in the exhibition or trade shows stands can be the most flexible and powerful marketing tools nowadays. Make sure you must plan it at the design and planning stages. Exhibition lighting will affect what visitors see at first site when they visit your stand there and for how long will they stay there.
According to the latest research lightening plays a major role to evoke an entirely different feeling depending on intensity and color. A large sum of money spent on this research. For example, a lot of fast food restaurants use red to evoke appetite. Blue is used to evoke trust while turquoise brings calming effect.
Be very careful when using lightening. Strong lightening act as a bonfire to the trade show stand – it usually draws peoples’ attention to one focal point. While on the other hand dim or low lightening looks more peaceful as compare to bright light. Use dim light for the areas where you want visitors to relax for a while. You can distribute brochures or your company magazine while your visitors are in rest areas. However, if you’re promoting or launching an electronic gadget then it must need bright light.
Make sure your spotlight must shout “Look at me!” it must excite your visitors
Lightening is one of the most essential elements as compared to other elements of your trade show or exhibition. It must be comforting, inviting, exciting or dramatic. Lightening can also be used as a navigation tool. Guide visitors around your exhibition stand. You can also use gobo lighting that throws your company’s logo onto flooring or wall to draw the visitor’s attention into your exhibition stand. You can highlight the areas by using spotlights. Back lighting can be used to highlight the products. Use track lights, shelf lights, recessed lights, down lights, up lights, light boxes etc. etc.
When it comes to lighting your exhibition stand, it’s important to think about what kind of effect you’re looking to create. Whether you want to create an inviting and warm atmosphere, or highlight specific products or features, there are plenty of options to choose from.
Top tips for lighting your exhibition stand include:
– Choosing the right type of light fitting. Halogen lights are a great option for creating a warm atmosphere, while fluorescent tubes are perfect for highlighting products or features.
– Positioning lights strategically. Make sure you place lights in key areas around your stand, such as near your reception area or product displays.
– using mood lighting. Soft mood lighting can be really effective in creating a relaxing and inviting atmosphere for visitors to your stand.
Lighting is an important part of any exhibition stand as it can be used to create a powerful marketing tool. Strokes Exhibits Dubai has a team of professional lighting experts who can help you create an exhibition stand that really stands out. We can advise on the best way to use lighting to create an impact and highlight your products and services.