Automechanika Dubai

The Top 5 Benefits of Participating in Automechanika Dubai

Why Automechanika Dubai is the place to be!

Automechanika Dubai, held every year at the Dubai World Trade Centre, is the largest international trade show for the automotive aftermarket industry in the wider Middle East region.

Despite the challenges of COVID-19, Automechanika’s last edition was a hugely successful event.

The expo brings together more 20,000 visitors from 129 countries, 578 exhibitors from 47 countries, and 12 official country pavilions to engage in serious business conversations, explore new partnerships, sign new deals, and stay up-to-date on the latest market trends.

For manufacturers looking to enter the market or well-established suppliers/distributors, Automechanika Dubai presents the perfect opportunity to be a part of the Middle East and African automotive aftermarket industry.

Why exhibit at Automechanika Dubai?

  • Be a part of the largest international trade exhibition for the automotive aftermarket and service industry in the wider Middle East region
  • Best market to present innovative products and service to key buyers and decision makers from over 130 countries.
  • Identify customers, business opportunities, partners and distributors in the rapidly growing markets in Africa, Middle East, CIS and the Indian Subcontinent.
  • Be informed about cutting edge trends, gain important market insights, and stay ahead of your competition
  • A chance to participate in awards, academy, modern workshop, tools and skills competition, and innovative zone in addition to a multitude of sponsorship opportunities and strengthen your brand presence.
  • According to data, Automechanika Dubai’s last edition was an immense success and 85% of exhibitors were ‘exceptionally satisfied’ or ‘satisfied’ with their participation and a majority are planning to return to its next edition.

How to boost your brand presence at Automechanika Dubai

If you are an exhibitor and want to boost your brand presence here are some information you should not miss.

Marketing Toolbox – FREE promotional tools!

To promote your presence at the exhibition there are a number of free tools that you can use, including printed invitations, personalised e-cards, web banners, customisable email signatures, invitation letters and e-newsletter.

At Automechanika Dubai you can promote your participation and increase your reach sending content about your company, such as innovative solutions, product launches, case studies and projects, which will be included in ongoing show marketing campaigns.

The Premium Club

This invite-only programme provides the opportunity to access complimentary benefits to influencers and select buyers during their visit to Automechanika Dubai in the purchasing process from specific industries.

Selective branding

For exhibiting companies there is selective branding and promotional opportunities, which will help to increase your brand recognition and market exposure at Automechanika Dubai.

Hybrid Networking Platform

Access the Hybrid Networking Platform to:

  1. Personalise your company profile by adding videos, links and product
  2. To generate leads, add your team members
  3. For scheduled meetings and to meet the right clients get tailored recommendations
  4. Collect your leads by scanning visitor badges free of cost

Automechanika Dubai Academy

Automechanika Dubai is not just another trade show. It is also the automotive aftermarket industry’s meeting place to share insights on local market trends, network, and learn from key industry experts.

You can improve both your marketing and sales by exhibiting at trade shows such as Automechanika Dubai.

Benefits of participating in a Dubai trade show

Participating in a Dubai trade show will take time, money and effort, but you will be rewarded with many benefits. To build relationships with current customers and market to qualified prospects exhibiting is an efficient way. If you’re wondering whether being an exhibitor is a good choice for your manufacturing or distribution company consider these advantages.

You get to showcase your business in person, which is one of the major benefits of exhibiting at trade shows like Automechanika Dubai. By displaying your products face to face you get to connect with your customers personally and directly. What makes Automechanika Dubai the best trade show to exhibit your product or service in this sector is that more than 30,000 visitors from 136 countries attend this expo.

Product areas that are showcased at the expo includes, Electronics & Systems, Parts & Components, Repair & Maintenance, Accessories & Customizing, Management & Digital Solutions, Tyres & Batteries, and Car Wash, Care & Reconditioning.

To conduct one-on-one conversations in real time and present hands-on demonstrations trade shows in general provide you the best opportunity. They can get you exposure from a wide audience in a short time frame making them good places to launch new products. At Automechanika Dubai 52 percent of visitors come from other countries, and hence the reach you can have is truly global.

It helps you generate a lot of buzz by promoting your products or services in person. You company or brand will become more recognizable if you start exhibiting at more trade shows.

By exhibiting at a well-regarded automotive aftermarket trade show you can build confidence in your brand, and it will also encourage customers to trust you. If you are looking at increasing your sales the credibility and exposure you gain at trade shows could be just what you need.

You can also build relationships with your customers by exhibiting at trade shows. It’s an opportunity to catch up with them by scheduling meetings, plus you have countless opportunities to identify new leads on the show floor. You get to collect details from the many prospects who will visit your booth, and follow up with them after the show. Participating in trade shows is the fastest and easiest way to collect leads. You also get to educate customers and prospects about new products and quickly clear their doubts while meeting in person. You can also collect valuable feedback from your customers.

Trade shows helps you identify the right kind of prospects as they attract a targeted audience. You will meet your ideal customers by participating in the right shows.

At large events such as Automechanika Dubai, which attracted 30,322 trade visitors at the last edition, you can also meet huge numbers of these prospects. When you meet people who are already interested in the types of products or services you’re offering, it becomes easier to make deals and create connections. When compared to cold calling prospects who may or may not be interested in your service or products, meeting interested prospects in person is a much more effective approach.

In addition to building new contacts, you also get to learn about the current state of the aftermarket industry. Exhibiting at a trade show allows you to be seen alongside your competitors and present your products in the same competitive space for prospective buyers. For instance, at Automechanika Dubai you can get a sense of what’s happening internationally. In just a few days, you will be able to identify and market to more prospects and hence it is the most effective marketing strategy. 

Here are some tips from Strokes Exhibits Dubai

Automechanika Dubai is the perfect platform to showcase your brand and gain valuable exposure in the Middle East market. Here are some tips from Strokes Exhibits Dubai on how to boost your brand presence at Automechanika Dubai:

– Make sure your stand out by choosing an eye-catching design that reflects your brand identity.
– Use high-quality visuals and branding elements to create a strong impact.
– Make use of digital marketing tools to promote your participation in Automechanika Dubai across social media and other online channels.
– Make sure your staff are well-trained and knowledgeable about your products and services. They should be able to engage with visitors and answer any queries they may have.

By following these simple tips, you can ensure that your brand makes a lasting impression at Automechanika Dubai. Strokes Exhibits Dubai has over 20 years of experience in designing and building exhibition stands for some of the world’s top brands, so we know what it takes to make a successful Automechanika debut. Contact us today to find out more about our turnkey exhibit solutions.