Hotel Show Dubai

Top 5 Benefits of Attending The Hotel Show Dubai

The Hotel Show Dubai is the largest and most influential exhibition for the hospitality industry in the Middle East. It gives you unparalleled opportunities to meet buyers, source great products, network, and get inspired. You can do all this and more in-person and face-to-face.

Who Should Attend The Hotel Show Dubai Event?

The Hotel Show Dubai, held at the Dubai World Trade Centre (DWTC), attracts thousands of decision-makers and buyers from resorts, international hotels, and restaurants. If you are a hotel owner or manager, GM, architect, facilities manager, interior designer, chef, or restaurant manager, this is the right event for you to showcase your services or innovative products as well as learn about the latest trends in the hospitality industry. This is your chance to exchange ideas and grow your business network at one of the Middle East’s biggest hotel and travel exhibitions.

Why exhibit at the Hotel Show Dubai Event?

  1. a) With products specifically designed for the hospitality industry the Hotel Show Dubai will unite over 1000 regional and global brands.
  2. b) At this event, you will be able to showcase your brand before a global audience and promote your products and services.
  3. c) In addition, you’ll meet key buyers from hotels, international restaurants, and resorts who will have the opportunity to get direct involvement for an ultimate customer experience and feel your products.
  4. d) The Hotel Show Dubai aims to offer industry pioneers networking opportunities in the region’s largest gathering for hospitality executives and provide the most diverse selection of new and innovative products.

Find businesses and buyers most relevant to you at The Hotel Show Dubai

The Middle East’s hospitality sector is booming. By the end of 2022, $26.3 billion in revenue is expected to be generated in this sector. It will be a challenge to meet the rising demand for this growing industry.

The Hotel Show provides an essential business and networking platform for global suppliers of hospitality products. This is your chance to meet and do business with thousands of active buyers from across the Middle East.

You will have direct access to thousands of buyers with whom you can exchange products and solutions thereby diversifying your supply chain and instantly boosting your brand presence in this thriving market.

Buyers attend The Hotel Show to source the latest in the hotel and hospitality industry. Exhibitors can expect to meet the region’s leading buyers and specifiers including:

  • Hotel Owners, General Managers, and Developers
  • Restaurant Owners & F&B Managers
  • Architects & Interior Designers
  • Procurement Professionals
  • IT Professionals, CIOs, CTOs
  • Distributors

Showcase your products at The Hotel Show Dubai


It is estimated that the lighting market in the Middle East will reach $6.5 billion by 2027.

The interiors market in the Middle East is thriving and buyers ranging from designers, fit-out contractors, hotel managers and developers visit The Hotel Show every year to find the latest in products, including fixtures and decorative lighting.

The lighting market by 2027 is expected to grow annually at nearly five percent, reaching a whopping value of $6.5 billion. And at The Hotel Show Dubai, an area will be dedicated to all things lighting, which will place you directly in front of key buyers, including Engineers, Hotel General Managers and Owners, Designers, and Procurement Professionals.


In the Middle East’s furniture market revenue is projected to hit $880 million by 2023. The boom is all thanks to the increase in residential, hospitality, and commercial interior projects across the Middle East. Owing to the influx in population there has been a rising demand for furniture and furnishing products. This has made the furniture market across the Middle East highly competitive.

Thousands of buyers from across the Middle East come to The Hotel Show every year to source the latest in furniture, textiles and furnishings for upcoming projects in the region.


It’s to source supplies and equipment that 44% of visitors attend The Hotel Show.

Data shows that 631 hotel projects with 185,366 rooms are currently in development in the Middle East. The UAE tops the list with 199 projects, and 142 of these hotels are coming up in Dubai alone.

Because of this hotel boom across the Middle East, key buyers and leading stakeholders are on the lookout for the latest in operating equipment and solutions to help furnish their projects.

At The Hotel Show Dubai, an area will be dedicated to all things supplies, where you can meet key buyers directly including Engineers, Facility Managers, Hotel General Managers, Procurement Professionals, and Heads of Housekeeping.


Direct access to suppliers for more than 1,85,000 hotel rooms which are being built in the Middle East.

It is reported that across the Middle East 631 hotel projects with 1,85,366 rooms are currently in development. The overall guest experience and comfort expectations have increased with such an ever-increasing demand for new hotels.

At the dedicated sleep sector you can directly connect with key buyers face-to-face.


Almost 70% of fine dining restaurants in the Middle East are located in hotels, and hence innovative and modern kitchen supplies and equipment are key in helping run an effective hotel commercial kitchen.

At least half of visitors attending The Hotel Show Dubai are on the lookout for F&B related products. To cater to this sector The Hotel Show Dubai has a dedicated area to showcase the latest in commercial kitchen equipment, from accessories and utensils to fittings and fixtures.


One of the most flourishing industries in the Middle East is the food and beverage industry with an estimated growth of 6.8% during the period of 2022-2027, according to a recent study. Leveraging the exponential growth and demand in the sector, The Hotel Show Dubai invites international companies and home-grown brands specializing in cutlery and crockery, tableware, F&B equipment, and chinaware to showcase their innovations and solutions.

The F&B section of the show will place you directly in front of serious buyers looking to source products and solutions for their commercial kitchen, restaurant, or hospitality project.


To the global art market, the Middle East’s contribution is expected to rise to $111 billion by 2023.

And catching up with the trend The Hotel Show Dubai will showcase a range of international and local artists. This will provide hotels and resorts comprehensive access to the region’s most extraordinary art display.

Showcase your work at the Hotel Show Dubai, and meet with serious buyers looking for unique pieces for their resort or property.


It is anticipated that the interior fit-out market in the UAE will reach US$ 973 million by the end of 2022. Leverage on this expanding market by showcasing your products in front of contractors, developers, and designers, who are working at the UAE’s leading resorts, projects and developments.


Data shows that 52% of visitors are looking for technology-related products at the show.

The hotel & hospitality industry is in the threshold of a digital revolution, and many companies attending trade events are looking to source new products and keep up to date with the latest innovations.

At the show, an area has been dedicated to hospitality technology, which will allow suppliers and brands to showcase the latest in guest-facing & back-end smart systems, e-commerce platforms, security software, and a lot more.

By showcasing your products and solutions at the Hospitality Technology sector you can create long-lasting relationships with serious buyers and key decision-makers from across the hospitality industry.

Make An Impression On Your Prospects With Unique Exhibition Stands At The Hotel Show Dubai

For all the industries catering to and working closely with the hospitality sector the Hotel Show Dubai gives a platform to network and do business. It brings together architects, hotel managers, purchasing agents, and designers from all over the world and gives them an opportunity to expand their businesses.

If you are planning on participating in The Hotel Show Dubai, then you need an engaging booth design to put your best foot forward. Rely on the services of Strokes Exhibits for your exhibition stands for The Hotel Show Dubai.

Partner With Strokes Exhibits for Your Exhibition Stands for The Hotel Show Dubai

Strokes Exhibits is one of the leading exhibition stand design companies in Dubai. For more than 20 years we have been serving global brands exhibiting in the Middle East, and is now the most preferred exhibition stand contractor in Dubai for many fortune 500 companies.

Strokes Exhibits provides complete exhibition design and fabrication services — from designing exhibition booths to manufacturing, installation and dismantling… we handle it all for you. We have an extensive collection of exhibition stand designs that are specifically designed to help you garner attention at the show.

For creative exhibition stands for The Hotel Show Dubai contact Strokes Exhibits today!