Dubai International Horse Fair

Top 5 Reasons to Exhibit at Dubai International Horse Fair

Date: March 2025
Venue: Dubai

The Dubai International Horse Fair is an annual event held in Dubai, United Arab Emirates. It is one of the largest equestrian trade shows in the Middle East, and it attracts visitors and exhibitors from all over the world.

The event features a variety of equestrian-related products and services, including horse riding equipment, horse care products and equestrian clothing. It also includes horse shows, competitions, and demonstrations, showcasing various breeds and disciplines, such as show jumping, dressage and endurance riding.

Dubai International Horse Fair (DIHF), for over a decade and a half, has been the equestrian industry’s pivotal gathering ground. The only established trade show in the region connects a diverse array of equestrian suppliers with the region’s avid enthusiasts, breeders, owners, clubs, and stables.

The UAE is one of the world’s leading hubs for the equestrian community. The Dubai International Arabian Horse Championship with $4 million in prize money take place alongside DIHF. It is a grandeur show with majestic Arabian horses worth an estimated $1-2 million, and horse enthusiasts the world over, displaying the agility, beauty, and heritage of purebred Arabian horses.

The shows together will give the equine industry the opportunity to showcase some of the world’s finest horses and provide an opportunity for the finest breeds to perform on an international stage.

In addition to the trade show and equestrian displays, the Dubai International Horse Fair also hosts a number of educational seminars and workshops. These sessions cover topics such as horse care and management, equine nutrition and training techniques.

The event is open to both trade visitors and the general public, and it provides a unique opportunity to learn about the latest trends and innovations in the equestrian industry, as well as to network with professionals and enthusiasts from around the world.

The Dubai international Horse Fair is usually held in March each year, and it is organized by the Dubai World Trade Centre.

Why Exhibit at Dubai International Horse Fair

Exhibiting at the Dubai International Horse Fair can offer a number of advantages for equestrian businesses and organizations including:

  1. Exposure: The Dubai International Horse Fair is a high-profile event in the equestrian industry, attracting visitors and exhibitors from around the world. By exhibiting at the fair, businesses and organizations can gain exposure to a large and diverse audience, which can help them build their brand and increase their visibility.
  2. Networking: The fair provides a unique opportunity for equestrian professionals to connect with one another, share ideas and establish new partnerships. Exhibitors can meet with other businesses, potential customers, and industry experts, and forge valuable relationships that can help to grow their business.
  3. Market Research: Exhibiting at the fair can also provide valuable market research opportunities, allowing businesses and organizations to gain insights into industry trends, customer preferences, and competitor strategies.
  4. Sales: The fair can be a valuable platform for equestrian businesses to showcase their products and services to a targeted audience, generate leads, and close sales. Exhibitors can use the fair to introduce new products, conduct demonstrations, and offer special promotions to attract potential customers.
  5. Education: The Dubai International Horse Fair offers a range of educational seminars and workshops, providing exhibitors with opportunities to learn from industry experts, gain new insights and knowledge, and stay up-to-date with the latest trends and innovations in the equestrian industry.

Overall, exhibiting at the Dubai International Horse Fair can be a great way for equestrian businesses and organizations to expand their reach, build their brand, and connect with the wider equestrian community.

Dubai International Horse Fair Fact File

  • The global equine healthcare market is expected to reach US$ 24.5 billion in 2023
  • Dubai International Horse Fair is the finest equestrian & hunting business event in the Middle East
  • It brings together global suppliers of equestrian services, equipment, and horse care products, as well as owners, breeders, veterinarians, clubs, and leisure and professional riders.


  • With over 10,000 buyers attending the fair each year you can easily make new contacts
  • Demonstrate and launch new services and products
  • Generate sales leads and build your prospect database
  • Arrange private business meetings and do deals
  • Benefit from promotions and marketing campaign
  • Promote your brand to a larger audience
  • Collect market research as well as gain feedback
  • Expand business both nationally and internationally by meeting potential buyers and key industry figures face-to-face
  • Save time and money by meeting your prospects and customers in one place at the same time

Who Should Exhibit in Dubai International Horse Fair?

Sports and Riding Accessories & Apparel

Products & Equipment for Horse Care

Competition Accessories & Apparel

Schools, Clubs, & Leisure Facilities

Racing & Equestrian Associations

Grooming Services & Products

Veterinary Services & Products

Bedding & Flooring Products

Tack & Saddlery Products

Transporters & Trailers

Gifting Horses & Art

Breeders & Stables

Fishing & Hunting Equipment

Falconry Equipment

Stable Technology

Dubai International Horse Fair: A Stepping Stone to Expand Your Business in the Middle East!

  • An opportunity to meet more than 10,000 show visitors
  • Target high-net-worth private equestrian enthusiasts
  • Meet face-to-face with buyers from regional studs, clubs and stables
  • Win new deals
  • Hold new launches and connect with distributors
  • Display your full range and capabilities
  • Hobnob with the biggest players
  • Tap in to the DIHF legacy


Meet thousands of VIP buyers in UAE and GCC.

A chance to demonstrate/sample to top visitors and VIPs to the show.

Almost 58% of trade visitors at the show are high-spending visitors

The show is rated excellent by almost 90% of visitors

Take advantage of the show’s extensive marketing campaign


Horse aficionados, families, and the young crowd always enjoy the range of attractions including heritage village, riding, art galleries, and more at the fair

For those in the equestrian business, this is an opportunity to meet the experts and test the latest equipment in equine care

This is also a fabulous chance to see a lot of cultural heritage activities and live performances

Also, see the latest paddock fencings, endurance equipment, racing and equestrian apparel, and riding accessories, and indulge in exciting activities, dig into delicious food, and have fun with friends and family!

Visitor Attractions at a glance

Experience the Emirati Culture

The DIHF Heritage Village promotes the rich culture and history of the UAE.

Equestrian Performances

Witness the beauty of Equestrian performances

Rc Car Racing

A great show with remote-controlled miniature-model cars and trucks

Paws on Patrol

Live performance of stunts by the amazing DXP Police K9 Dog Squard

Art Workshops

Art workshops that will help kids express their creativity

Magnificent Equine Art

Take home your first original artwork from global equine artists!

Make a lasting impression with custom exhibition stands

Exhibition stand contractors can be a valuable resource for businesses looking to exhibit at the Dubai International Horse Fair. Strokes Exhibits Exhibition Stand Company specializes in creating custom exhibition stands that are tailored to the specific needs and goals of each exhibitor.

We offer a wide range of services, including design, fabrication, installation, and project management. We work with businesses to create a unique and eye-catching stand design that effectively showcases your brand and products. We also assist with logistical and technical requirements such as lighting, electrical and audio-visual equipment.

By working with an experienced exhibition stand company like Strokes Exhibits, you can ensure that your stand is built to the highest standards, meet all safety and regulatory requirements, and is completed on time and within budget. We also provide ongoing support and maintenance services to ensure that the stand remains in top condition throughout the fair.

Overall, we create a successful and memorable exhibition experience at the Dubai International Horse Fair and maximize your return on investment. For more details, contact us today!